IMPOSSIBLE and Impossible X help startups scale their business through the use of SEO, SEM and content marketing strategy. We worked very closely with SpotHero scaling them from their seed to Series A stage. They have gone on to raise $118M.
We’ve also worked closely with startups like Going, LMNT and other companies in the productivity, health, fitness, and nutrition space as well as companies like Simple Energy and other TechStars companies. We’re selective about our client list at the moment, but we’re pretty active & focused in the ones we do take on.
We also invest & develop our own businesses (IMPOSSIBLE, Ultimate Paleo Guide, Ultimate Meal Plans, and Start A Blog). We’ve also been developing apps for iOS and Android as well including several top sellers in the health & fitness categories. You can see our apps here.
We use our resources to give and create opportunities around the world. Most recently we completed the 777 Project– a philanthropic initiative to run 7 ultra marathons on 7 continents in order to build 7 schools with Pencils of Promise through our Impossible.org initiative.