The Impossible Logo
IMPOSSIBLE®
The IMPOSSIBLE logo is a registered trademark of Impossible LLC. The mark is used across apparel, nutritional supplements, recipes, meal plans, fitness training programs, running and endurance content, health and wellness websites, mobile applications, educational content, and more.
The trademark is registered across several categories including:
005 — Nutritional Supplements
025 — Clothing, Apparel
035 — Advertising + Business
041 — Education
...and additional categories
Derivative Marks
There are several trademarked derivative works of the "IMPOSSIBLE logo" including:
- Impossible Fitness
- Impossible Nutrition
Logo Elements
The IMPOSSIBLE logo consists of:
- Typography: League Gothic, all caps, with 0.1em letter-spacing
- Strikethrough: A horizontal line through the text using the background color, creating an "erased" effect
- Trademark Symbol: The ® symbol positioned at superscript, sized at 0.4-0.5em of the main text
Usage Guidelines
- Always use IMPOSSIBLE in all capital letters
- The strikethrough should use the background color (not black)
- The strikethrough should NOT extend through the ® symbol
- Maintain adequate clear space around the logo
- Do not stretch, distort, or add effects to the logo
Full Trademark List
For a complete list of all IMPOSSIBLE trademarks, see our Trademarks page.
Questions
For logo files or usage permissions, please contact us.